Because marketing for financial services matters

The Professional Association for Investment Communications Resources (PAICR) is a non-profit association created for and run by marketing and communications professionals in the investment industry.

In 1998, more than 150 investment marketing and communications professionals converged at the first annual PAICR conference in New York City. Since then, we’ve held dozens of conferences and regional events across North America and added hundreds of members from the U.S. and Canada, the U.K. and Australia.
Marketing for financial services is an increasingly important industry role, and our purpose is to help our members learn, connect and succeed.

Learn – How can marketing and communications help you attract and retain more clients? What trends are driving industry practices and client attitudes? How can you work smarter to achieve your personal and business goals? As a PAICR member, you’ll be able to learn from professionals who are facing the same challenges you are.

Connect – There’s nothing like hearing a different point of view to challenge your thinking and spark new ideas. At PAICR, you’ll be able to engage with other members at events and conferences, and have access to our complete membership directory and LinkedIn group site. That means you can connect with a network of colleagues to ask questions, solve challenges and strike up new relationships.

Succeed – When you join PAICR, you have a chance to step outside your daily role and grow as a professional. For example, you could join a committee, host a roundtable or conference call, or discover a pivotal mentor. The more involved you become, the more opportunities you’ll have. The knowledge and experience you gain can make a real difference at your firm, and take your career success to a higher level.

Join PAICR today or be a sponsor

PAICR’s history

A good idea
In the 1990s, investment communications professionals worked, for the most part in isolation from their peers.

The pace of change was rapid and accelerating, primarily driven by technology. In spring 1997, a few like-minded leaders shared an idea at an industry sales conference — establish an organization focused on professional development of marketing and communications professionals. All were instantly on board to develop and launch PAICR.

People make the difference
The original board consisted of six professionals truly dedicated to develop the organization. PAICR launched in December of 1997, and held its first conference in November 1998 at the Grand Hyatt in New York, attracting 160 attendees.
PAICR is eternally grateful to its founding sponsors — Capital Guardian Trust Company, Jennison Associates, and Nicholas-Applegate Capital Management. These organizations immediately recognized the benefit of PAICR — a well-informed marketing team is a competitive advantage.

Committees were then quickly established to fulfill PAICR’s mission. Today, these committees remain critical to our success and have accomplished many goals over the years. They have established: a mentor program, industry surveys, Job Board; and reached non-US markets, such as Canada and Europe.

Moving ahead
The financial collapse and its aftermath drove the investment management industry to re-establish its priorities. PAICR responded by supporting members with more opportunities to network with peers and acquire skills relevant and thrive in the new environment.

Well into its second decade, PAICR continues to fulfill its mission of helping members learn, connect and succeed.

Join PAICR today or be a sponsor