PAICR Member Call:
Public Relations Now
July 24, 2008
12pm ET/ 9am PT (Duration 1 hour)
Whether you write RFPs, support the sales staff or communicate with clients, you have a role to play in PR. In order to contribute to your company’s public relations efforts, you need to understand the current media landscape and how you fit in to the PR process.
This member call will explore issues such as:
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How the media is changing – are newspapers still relevant? Is there a role for social media in asset management?
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Developing good relationships with reporters from Fund Fire to The Wall Street Journal
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Finding story ideas in your everyday work – no matter your role
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The importance of third party influencers – Do you have a good relationship with Morningstar, with Lipper?
- What to do when bad stuff happens to your firm
In addition, you will have the opportunity to discuss your questions with the facilitator, Julie Crothers, vice president at Edelman, the world’s largest independent PR firm. Before joining Edelman’s Financial Communications Group, Julie worked in PR at Morningstar and at investment firms for more than 15 years.
Respond today – space is limited to 50 dial-in participants. If you haven't logged in to the Members Only portion of the site yet, what are you waiting for? Through the member site, PAICR members can communicate with other members, obtain past conference materials, participate in online forums and much more.
Accessing the member site is simple, using your personalized log-in and password.
Your login is your email address
(example: Jsmith@company.com)
Your temporary password: paicr
For security, be sure to update your password the first time that you log-in. Simply click the “Your PAICR Profile” button and update your personal information, including your log-in password.
Please contact PAICR Headquarters at PAICR@cmasolutions.com if you experience any difficulty with your log-in or password.
PAICR Meeting of the Minds:
Positioning Products in Consultant Databases
When: Monday August 4, 3:30 pm Pacific / 6:30 pm Eastern
Hosted by: Lisa Bosley, Manager, Marketing & Client Service, Analytic Investors &
Nic Creznic, Marketing Analytics, First Quadrant
Where: Analytic Investors – 555 West Fifth Street, 50th Floor – Downtown Los Angeles
How do consultants decide which investment managers to include in searches? How investment products appear in consultant databases is an extremely important facet to a consultant's inclusion criteria. However, it can be difficult for managers to know the best way to present a strategy's key characteristics to consultants, especially for products such as 130-30 strategies, hedge funds or derivatives-based investments. In databases, information can be difficult to modify or footnote and thus may be misrepresented due to its alternative and unique nature.
In this "Meeting of the Minds" PAICR members from manager firms will have an opportunity to sit at the same table with consultant database managers and research analysts. The goal of this 1-2 hour meeting will be to determine what steps can be taken to improve the dialogue between managers and consultants regarding issues related to positioning products in consultant databases.
On the consultant/database side, we have already confirmed participants from Wilshire Associates, Watson Wyatt, eVestment Alliance, A.S.A.P. Advisors and Informa, with more RSVP'ing every day.
Respond today – space is limited to 20 in-person participants and 50 dial-in participants. If you haven't logged in to the Members Only portion of the site yet, what are you waiting for? Through the member site, PAICR members can communicate with other members, obtain past conference materials, participate in online forums and much more.
Accessing the member site is simple, using your personalized log-in and password.
Your login is your email address
(example: Jsmith@company.com)
Your temporary password: paicr
For security, be sure to update your password the first time that you log-in. Simply click the “Your PAICR Profile” button and update your personal information, including your log-in password.
Please contact PAICR Headquarters at PAICR@cmasolutions.com if you experience any difficulty with your log-in or password.
PAICR Member Calls
As a new service to our members, PAICR is pleased to introduce PAICR MEMBER CALLS. These calls are designed for our members, by our members, with your needs in mind. To date, PAICR has focused on providing opportunities for members to interact face-to-face via conferences and roundtables. In between events, MEMBER CALLS are intended to bring people together to discuss specific investment industry issues, regardless of geographic location.
Would you like to host a MEMBER CALL? It's simple! All you need is a topic, a dial-in number and a moderator. Email your idea today to PAICR@cmasolutions.com. A member of PAICR's marketing committee will contact you regarding the timing and promotion of your event. We welcome your comments and questions.
Host a Regional Roundtable in Your Neighborhood
One of the best ways to continue the benefits of PAICR membership throughout each year is regional roundtables. This year we are looking to expand educational opportunities by utilizing conference calls and webinars. If you are interested in hosting a topic or just want to suggest one please click here and email your ideas. The best ideas come from our membership.
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